Required Needed before we startOptional Helpful, not essential
83% complete
1
Company & Product Basics
Who you are and what you sell
The brand name as it should appear in email signatures.
Used for enrichment context and to verify what you sell.
If you can't say it cleanly in one line, the campaign suffers. Keep it simple.
Not the features, the underlying problem. This becomes the spine of every message.
Annual contract value. Determines whether the unit economics work.
Shapes follow-up cadence and time-to-revenue.
2
Ideal Customer Profiles
The companies and people to reach · one block per profile
3
Message Inputs
The raw material for your email copy
4
Exclusions & Guardrails
Who we must never contact
5
Logistics & Handoff
How meetings and updates flow to you
6
Targets & Definitions
What success looks like, and how we measure it
Prospect list review
Research from an ICP, review the results, then batch the ones worth sending · all rows sample
+Create sendout batch from selection0 selected
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10 shown · 0 selected| Prospect | Title | Company | Source ICP | Fit | Batch | Status | |
|---|---|---|---|---|---|---|---|
P1 Prospect 1 sample placeholder@company.example | Placeholder title | Sample Co 1 | ICP A | Strong | Batch 3 | Ready | |
P2 Prospect 2 sample placeholder@company.example | Placeholder title | Sample Co 2 | ICP A | Strong | Batch 3 | Ready | |
P3 Prospect 3 sample placeholder@company.example | Placeholder title | Sample Co 3 | ICP B | Good | Batch 3 | New | |
P4 Prospect 4 sample placeholder@company.example | Placeholder title | Sample Co 4 | ICP A | Strong | Unassigned | New | |
P5 Prospect 5 sample placeholder@company.example | Placeholder title | Sample Co 5 | ICP B | Good | Unassigned | Needs review | |
P6 Prospect 6 sample placeholder@company.example | Placeholder title | Sample Co 6 | ICP A | Good | Batch 3 | Ready | |
P7 Prospect 7 sample placeholder@company.example | Placeholder title | Sample Co 7 | ICP B | Strong | Unassigned | Ready | |
P8 Prospect 8 sample placeholder@company.example | Placeholder title | Sample Co 8 | ICP A | Good | Unassigned | New | |
P9 Prospect 9 sample placeholder@company.example | Placeholder title | Sample Co 9 | ICP B | Strong | Batch 3 | Ready | |
P10 Prospect 10 sample placeholder@company.example | Placeholder title | Sample Co 10 | ICP A | Good | Unassigned | Needs review |
Batches sent for client approval · status updates as the client responds
Edit approval email1 pending approval
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Do-not-contact list
B1
Batch 1 sample
Created May 20 · 14 days agoApproved May 23 · 11 days agoSent May 21 · 13 days ago
B2
Batch 2 sample
Created May 26 · 8 days agoApproved May 29 · 5 days agoSent May 27 · 7 days ago
B3
Batch 3 sample
Created Jun 1 · 2 days agoSent Jun 1 · 2 days agoNot yet approved
Campaigns · variants and send status per sendout batch
1Campaign 1 sample
Deploy status
Live
Total batch size
40
Sending count
40
Open count
17
Reply count
5
Booked meeting
2
2Campaign 2 sample
Deploy status
Pending launch
Total batch size
52
Sending count
0
Open count
0
Reply count
0
Booked meeting
0
5 awaiting review
✓
Queue clear
Every classified reply has been handled. New replies will appear here as they're sorted.
Meetings billed
n
Current cycle due
$amt
Per qualified meeting
$rate
Billing Ledger
Only completed, qualified meetings are billable · all rows sample
| Date | Meeting with | Campaign / Batch | Outcome | Feedback | Status | Amount |
|---|---|---|---|---|---|---|
| Placeholder date | Prospect 1 sample Sample Co 1 | Qualified | Received | Billed | $amt | |
| Placeholder date | Prospect 2 sample Sample Co 2 | Qualified | Received | Billed | $amt | |
| Placeholder date | Prospect 3 sample Sample Co 3 | No-show | None | Not billable | · | |
| Placeholder date | Prospect 4 sample Sample Co 4 | Qualified | Pending | Held | · | |
| Placeholder date | Prospect 5 sample Sample Co 5 | Short call | Received | Not billable | · |
Meeting summaries, newest first
Meeting 1 · Prospect 1 sample
AttendeesPlaceholder names and titles
DiscussedPlaceholder summary of the conversation, pain points, and current stack.
Next stepPlaceholder: follow-up action and owner.
SentimentPlaceholder: qualified, warm, evaluating.
Final conversionDeal won
Meeting 2 · Prospect 2 sample
AttendeesPlaceholder names and titles
DiscussedPlaceholder summary of the conversation, pain points, and current stack.
Next stepPlaceholder: follow-up action and owner.
SentimentPlaceholder: qualified, warm, evaluating.
Final conversionNo deal
Meeting 3 · Prospect 3 sample
AttendeesPlaceholder names and titles
DiscussedPlaceholder summary of the conversation, pain points, and current stack.
Next stepPlaceholder: follow-up action and owner.
SentimentPlaceholder: qualified, warm, evaluating.
Final conversionDeal won